CARMEX

Carmex lip balm makes your lips feel good. When your lips feel good, you’ll want to kiss everything.

 

SUBWAY TAKEOVER

 
 
Carmex _ OOH _ Subway Entry.jpg
Carmex _ OOH _ Subway Wall.jpg
Carmex _ OOH _ Subway Train.jpg
Metrocard Layout _ Transparent Background.png
 

TIMESQUARE TAKEOVER

Carmex _ OOH _ Times Square Takeover.jpg
 
 
 

STUNT

Hundreds of Carmex-branded mannequins kissing outdoor objects will be placed around a few major cities as a weekend stunt.

 
 
Stunt Pic.jpg
On the Wall.jpg
 
 
 

LIP BALM DISPENSERS

Vending machines that dispense free Carmex will appear in places where kissing may occur.

Carmex _ OOH _ Vending Machine.jpg
 
 
 

LACMA BILLBOARD & IN-MUSEUM

The Los Angeles County Museum of Art doesn't allow anyone to touch the exhibits, let alone kiss them.

LACMA BILLBOARD.jpg
LACMA EXHIBIT.jpg
 
 
 

DON'T KISS THIS STICKER

You really shouldn't kiss everything, tempting as it may be. Here's a sticker to put on those things.

Packaging with sticker.jpg
 
 
 

Created at VCU Brandcenter

Creatives: Casey Phillips, Russ Rizzo