CARMEX

Carmex lip balm makes your lips feel good. When your lips feel good, you’ll want to kiss everything.

 

SUBWAY TAKEOVER

 
 
 

TIMESQUARE TAKEOVER

 
 
 

STUNT

Hundreds of Carmex-branded mannequins kissing outdoor objects will be placed around a few major cities as a weekend stunt.

 
 
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LIP BALM DISPENSERS

Vending machines that dispense free Carmex will appear in places where kissing may occur.

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LACMA BILLBOARD & IN-MUSEUM

The Los Angeles County Museum of Art doesn't allow anyone to touch the exhibits, let alone kiss them.

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DON'T KISS THIS STICKER

You really shouldn't kiss everything, tempting as it may be. Here's a sticker to put on those things.

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Created at VCU Brandcenter

Creatives: Casey Phillips, Russ Rizzo