campaign // print // stunt // ooh // social
 

YOU'LL WANT TO KISS EVERYTHING

print // ooh // stunt // social

Whether chapped, dry, or just lonely, Carmex makes your lips feel good. When your lips feel good, you do too. You just might want to kiss everything *shoulder shrug*. 

 

PRINT

 
 
Carmex Print
Carmex Print
Carmex Print
 
 
 

STUNT

Hundreds of Carmex-branded mannequins kissing outdoor objects will be placed around a few major cities as a summer weekend stunt.

 
Stunt Pic.jpg
On the Wall.jpg
 

LIP BALM DISPENSERS

Vending machines that dispense free Carmex will appear in places where kissing may occur.

 
Vending Machine _ Front View.jpg
 
 

LACMA BILLBOARD & IN-MUSEUM

The Los Angeles County Museum of Art doesn't allow anyone to touch the exhibits, let alone kiss them.

LACMA BILLBOARD.jpg
LACMA EXHIBIT.jpg
 

DON'T KISS THIS STICKER

You really shouldn't kiss everything, tempting as it may be. Here's a sticker to put on those things.

Packaging with sticker.jpg
 

FRIENDLY REMINDERS

Specific OOH stickers will be placed on objects that may appear smooth and tempting to kiss.

Don't kiss this pole.jpg
 

TWITTER

If Carmex makes you want to kiss everything, you might as well learn how to kiss well or at least keep things interesting.
Follow @Carmex on Twitter for a daily #KissTip (besides using actual Carmex, of course)

Twitter Block-01.jpg
 

Copywriter / Lip Balm Connoisseur: Russ Rizzo