YOU'LL WANT TO KISS EVERYTHING
print // ooh // stunt // social
Whether chapped, dry, or just lonely, Carmex makes your lips feel good. When your lips feel good, you do too. You just might want to kiss everything *shoulder shrug*.
STUNT
Hundreds of Carmex-branded mannequins kissing outdoor objects will be placed around a few major cities as a summer weekend stunt.
LIP BALM DISPENSERS
Vending machines that dispense free Carmex will appear in places where kissing may occur.
LACMA BILLBOARD & IN-MUSEUM
The Los Angeles County Museum of Art doesn't allow anyone to touch the exhibits, let alone kiss them.
DON'T KISS THIS STICKER
You really shouldn't kiss everything, tempting as it may be. Here's a sticker to put on those things.
FRIENDLY REMINDERS
Specific OOH stickers will be placed on objects that may appear smooth and tempting to kiss.
If Carmex makes you want to kiss everything, you might as well learn how to kiss well or at least keep things interesting.
Follow @Carmex on Twitter for a daily #KissTip (besides using actual Carmex, of course)
Copywriter / Lip Balm Connoisseur: Russ Rizzo