CARMEX
Carmex lip balm makes your lips feel good. When your lips feel good, you’ll want to kiss everything.
SUBWAY TAKEOVER
TIMESQUARE TAKEOVER
STUNT
Hundreds of Carmex-branded mannequins kissing outdoor objects will be placed around a few major cities as a weekend stunt.
LIP BALM DISPENSERS
Vending machines that dispense free Carmex will appear in places where kissing may occur.
LACMA BILLBOARD & IN-MUSEUM
The Los Angeles County Museum of Art doesn't allow anyone to touch the exhibits, let alone kiss them.
DON'T KISS THIS STICKER
You really shouldn't kiss everything, tempting as it may be. Here's a sticker to put on those things.
