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BEARDS ABOVE ALL

print // radio // packaging // tour campaign

Vikings, surprisingly, cared more for their beards than any other civilization in history.

 

REBRAND

First things first, a new logo that's all about the beard.

 
 
Old Logo
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PRINT

 
Smooth Viking Print
Smooth Viking Print
Smooth Viking Print
 
 

RADIO

 
 
 

BEARD KIT

Care for your beard like a Viking would.

Smooth Viking Packaging
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PRODUCT EXTENSIONS

- a handkerchief to keep a tidy beard -
- beard beads for a Nordic chic vibe -
- a comb that's never far away -

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SMOOTH VIKING TOUR

We're going to sail a long ship down the east coast and fill it with vikings.

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Copywriter: Brendan Howard