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MORE ROOM. LESS STRESS. BETTER EGG.

print // tv // in-store // packaging

Chickens are quirky birds and they need room to do their hen things. Vital Farms guarantees at least 108 sqft per bird, which gives them the space to do whatever their hearts desire. That makes for a pretty happy chicken and a darn good egg.

 

PRINT

 
 
 
 

:15s TV (animation)

Bernice is really living the life.

 
Vital Farms Story Board
 
 

OOH

More room. Less stress. Better parking job.

 

IN-STORE FLOOR DECAL

1 sqft vs 108 sqft means a lot more when you can experience it yourself.

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IN-STORE

Think of the chickens when you're choosing which eggs to buy.

 
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PACKAGING

A black box to stand out, a recyclable carton, and a decal and sassy recipe card in the top.

Vital Farms Eggs Carton
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Copywriter / Fellow Bird Watcher: Tony Jorgenson