MORE ROOM. LESS STRESS. BETTER EGG.
print // tv // in-store // packaging
Chickens are quirky birds and they need room to do their hen things. Vital Farms guarantees at least 108 sqft per bird, which gives them the space to do whatever their hearts desire. That makes for a pretty happy chicken and a darn good egg.
:15s TV (animation)
Bernice is really living the life.
More room. Less stress. Better parking job.
IN-STORE FLOOR DECAL
1 sqft vs 108 sqft means a lot more when you can experience it yourself.
Think of the chickens when you're choosing which eggs to buy.
A black box to stand out, a recyclable carton, and a decal and sassy recipe card in the top.
Copywriter / Fellow Bird Watcher: Tony Jorgenson